Not Shot.
Still Cinematic.

For KCP Multivitamin Rice, we moved away from the usual educational fortified-rice format and built a more engaging, character-led AI film. The brief was to avoid a dry explainer and create something memorable — a story where the rice grain itself becomes the messenger.

We turned the fortified grain into a lively mascot that speaks to the woman cooking the rice, explaining why this grain is different and why it matters. Through playful storytelling, kitchen realism and product-led character design, we created a DVC that makes fortified nutrition easy to understand, emotionally warm and far more engaging than a typical awareness film.

For Hanumanta Atta, we created a campaign film centered around energy, recovery and daily strength. The brief was to show how food is not just routine — it can become a source of renewed life, especially for older people who begin to feel tired and drained.

Through emotionally grounded family moments, warm kitchen storytelling and visuals of elderly people gradually regaining their energy, we built a film that connects Hanumanta Atta to strength in a believable, human way. The campaign doesn’t just talk about atta as a daily staple — it positions the brand as a quiet contributor to vitality, care and everyday resilience.

For Ashaay Plastic, we took the campaign far beyond a basic product demonstration and built a larger-than-life AI concept. The brief was to dramatize strength in a way people would instantly remember.

We imagined an earthquake where everything around the character collapses — except the person who survives because Ashaay Plastic is used as a protective head shield. Through exaggerated scale, cinematic destruction and bold concept-led storytelling, we transformed the product’s durability into a visual metaphor for protection and survival. The film doesn’t just say the product is strong — it proves it through a memorable narrative.

For PC Chandra’s Mayur Collection, we developed a full AI product launch film inspired by nature and peacock design language. The brief was to create a launch that feels elegant, artistic and visually rich — one that reflects the beauty and detailing of the collection itself.

Drawing from peacock feathers, natural movement, jewel-toned palettes and graceful product framing, we built an entire visual world around the collection. The film uses nature-inspired motion, luxury composition and elevated styling to make the jewellery feel expressive and design-led. Rather than a catalogue-style reveal, the launch becomes an immersive cinematic experience shaped around the spirit of the Mayur collection.

For 3 Sisters Non-Alcoholic Beer, we developed a light, humorous AI ad film built around a simple cinema insight: alcohol is not allowed inside theatres, but the craving for something chilled during a movie is very real.

The film opens inside a cinema hall where a girl casually tells her boyfriend she wants “something to chill.” He returns with 3 Sisters. She reacts instantly — “Beer? In a cinema?” The boyfriend calmly reveals the twist: it’s 0% alcohol. The tension breaks, the mood turns playful, and the product becomes the perfect cinema companion — refreshing, cool, and completely allowed.

Instead of treating non-alcoholic beer like a serious lifestyle product, the film uses humour and relatability to make the benefit instantly clear. The core idea is simple: it looks like beer, feels like beer, but has zero alcohol — so you can enjoy the chill without the restriction.

The ad positions 3 Sisters as a modern, fun, social beverage for people who want the beer experience without alcohol, especially in places where regular beer does not fit — cinemas, hangouts, casual dates, family spaces, and daytime outings.